Sergio Gancedo is the Managing Director of BenorMedia, a Webflow agency based in Barcelona that designs, builds and grows websites for B2B SaaS and tech companies.
He leads the agency's website projects from strategy to launch: Webflow builds, migrations from WordPress and other platforms, and the technical SEO that keeps rankings intact through a move. His focus is on websites that marketing teams can run on their own after launch.
On the BenorMedia guides he writes about Webflow, website migrations, B2B SaaS web design and search, drawing on the agency's client work.
Guides
Guides by Sergio Gancedo.
BuyerLearningEvaluatingDeciding
WebsiteProduct pagesCustomers & proofDemo or contact
GuidesB2B SaaS website: the pages you need and what each one should doWhich pages a B2B SaaS website needs, what each should hold, and how to keep it easy for marketing to run. Sourced from Webflow, Google, and Gartner.Learn more
Page branchBranch a pageSubmit for reviewApprove
ReleaseStagingProductionRoles & permissions
GuidesWebflow Enterprise: security, governance, and what to check before you commitWhat makes a website project enterprise, what Webflow Enterprise includes as of October 2026, and how to vet an agency. Sourced from Webflow, Google, and W3C.Learn more
WordPress/old-pagePluginsSEO fields
Webflow/new-pageCMS Collections301 redirects
GuidesHow to migrate from WordPress to Webflow without losing SEOHow to migrate from WordPress to Webflow without losing SEO: map URLs, move content, set 301 redirects, test, and monitor. Sourced from Google and Webflow.Learn more