How much does a website redesign cost? A 2026 guide for B2B SaaS teams.

A website redesign costs anywhere from a few thousand dollars to six figures. Clutch's pricing data puts the average web design project at $38,105, and most projects reviewed on its platform cost under $10,000 (updated September 2026). This guide explains what pushes a B2B SaaS redesign up or down that range, and what to budget after launch.

How much does a website redesign cost in 2026?

Clutch, which gathers pricing from agency projects reviewed on its site, reports an average web design project cost of $38,105 and says agencies typically charge $2,000 to $100,000. Most of those projects cost under $10,000. Forbes Advisor lists professional website design from $1,500. A redesign is priced the way a new build is: by scope.

The average sits far above the typical project because a few large builds pull it up. Clutch groups projects into four bands: under $10,000, $10,000 to $49,999, $50,000 to $199,999, and $200,000 or more. Its figures cover web design work in general, so treat them as a market range rather than a redesign quote.

A B2B SaaS redesign usually carries more scope than a brochure site: a CMS with several content types, forms that feed the CRM, analytics and consent, and an SEO migration that protects the rankings you already have. Each of those is a line in the quote.

What does each type of website redesign include?

Redesigns fall into three rough types. A visual refresh keeps the platform, the structure, and most of the content, and updates the look. A strategic redesign reworks messaging, navigation, page templates, and conversion paths. A full rebuild adds a new platform or custom development, a content migration, and redirects, which is why it costs the most.

If the problem is how the site looks, a refresh may be all you need. If buyers can't find what they came for, or your team can't publish a page without a developer, the fix usually sits in the second or third type.

What drives the cost of a website redesign?

Six things move a redesign quote the most: how many unique page templates you need, who writes and moves the content, the CMS structure, integrations with your CRM and analytics, the SEO migration, and extras such as more languages or accessibility work. Page count matters less than template count, because each template is designed and built once.

Some of these costs continue after launch. On Webflow, for example, a second language means the Localize add-on: $9 a month for one to three locales or $29 a month for up to ten. If accessibility is on the list, our Webflow accessibility checklist shows who fixes what.

On our own B2B redesigns, the line that grows most often after kickoff is content: writing the copy and moving existing pages usually take longer than planned.

What should you budget for after launch?

Plan for four recurring costs: the platform or hosting, the domain, maintenance, and the changes your team will keep asking for. Webflow site plans cost $15 or $25 a month billed yearly. Forbes Advisor estimates hosting and apps at $15 to $150 a month for other setups, and a domain at $10 to $35 a year.

Maintenance is the line people forget. Forbes Advisor notes that a dedicated website management service can cost several hundred dollars a month. Whoever does the work, the checks are the same: forms, analytics, broken links, scripts, access, backups. Our website maintenance checklist lists them by month, quarter, and year, and our ongoing website support page explains how we handle them for clients.

Agency, freelancer, or in-house: how do the costs compare?

Clutch reports agency rates of $100 to $149 an hour in the US, Canada, and Australia, $50 to $99 in the UK, and $25 to $49 for agencies that build on website builders. In-house, a US web developer's median pay was $92,650 in May 2025, according to the Bureau of Labor Statistics, before benefits, tools, and recruiting.

The hourly rate only tells part of the story. A freelancer may charge less per hour, but one person then covers design, development, QA, and the SEO migration. An in-house hire makes sense when there's a steady stream of work after launch; the same BLS data puts median pay for web and digital interface designers at $104,000. An agency brings a team for the project and, if you want it, for the months after. Whoever you hire, ask four things before you sign: what exactly is in scope, who moves the content, how redirects get tested, and who trains your team on the CMS.

We redesign websites for B2B companies, so we have an interest in this question. This guide uses third-party data and leaves out our own prices. Our approach is on the website redesign services page, and the pricing page lists how we package the work.

How long does a redesign take, and how does time change the cost?

Clutch says most web design projects reviewed on its platform last about seven months. Time and cost move together: every extra approval round, late content delivery, or template added midway stretches the schedule and the invoice. A fixed scope and content that's ready before design starts are the cheapest ways to keep both in check.

The phases that run long are usually the ones that wait on people: content, feedback rounds, and stakeholder sign-off. Our website redesign timeline breaks the work down phase by phase.

When should you redesign your website?

Redesign when the site gets in the way of pipeline: the positioning no longer matches what you sell, buyers struggle on mobile, organic traffic or demo conversions keep sliding, or marketing can't ship a page without a developer. A new logo on its own rarely justifies a full redesign, and a refresh usually covers it.

Check the numbers before you decide. Search Console shows whether rankings and clicks are slipping, and your analytics show where visitors drop off between the landing page and the demo form. If the trouble sits on a handful of pages, fix those pages. If it runs through the templates and the navigation, the redesign is the better spend.

How do you budget for a website redesign?

Start from scope, not from a number. List the templates you need, the content you'll keep, merge, or rewrite, every integration, and the number of URLs that need redirects. Then ask two or three vendors to quote against that same brief, and keep a contingency line for the scope that only shows up once work begins.

1. Inventory the current site: every URL, the pages that bring traffic or leads, and the ones nobody visits.
2. Write the brief: goals, audiences, templates, content owner, integrations, languages, and launch date.
3. Ask for itemized quotes, with content migration, redirects, and QA as separate lines.
4. Compare scope before price. A low quote that leaves out the redirect map moves that cost to after launch.
5. Add the first year of running costs to the project budget, so the total reflects the whole cost of ownership.

Our website RFP template gives you the brief in a format agencies can quote against, and the redesign SEO checklist covers the migration lines a quote should include.

How can you lower the cost without hurting results?

Cut scope that doesn't earn its place, and keep the quality buyers notice. Merge thin pages before the migration, build from a component library instead of one-off layouts, and phase the work so the pages that drive pipeline launch first. Phasing spreads cost across budget periods, though it adds coordination between the old and new site.

Reusing what already works is the other big saving. Strong copy, proof points, and well-ranking URLs can carry over. A phased SaaS website redesign explains when a section-by-section rollout makes sense, and if the platform itself is in question, Webflow vs WordPress compares the running costs side by side.

Questions about website redesign costs